A national trucking company was struggling to attract qualified candidates for their open truck driver positions. The company had been relying on traditional recruitment methods, such as job postings on multiple job boards and social media platforms. However, they were only receiving a handful of applications each week, and their job listings were not ranking high in search engine results pages.

Spiral stepped in with their patented LogSEO® approach, which focuses on optimizing website content and job listings for relevant keywords. We conducted extensive keyword research to identify the terms that truck drivers were searching for when looking for job openings. Using this information, we optimized the company's website and job listings to ensure they appeared at the top of search engine results pages for these relevant keywords.

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We also created a content strategy that provided valuable information to truck drivers about the company and its job opportunities. This strategy included blog posts, videos, and social media content that highlighted the benefits of working for the company and the unique aspects of their truck driver jobs.

Within six months of implementing LogSEO®, the company saw a significant increase in website traffic and job applications. The number of applications received increased by 300%, and the website's organic search traffic increased by 220%. The company also saw a 150% increase in click-through rates on their organic search results. The company was able to fill their open truck driver positions quickly, resulting in a positive ROI for their investment in Spiral's services.

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Search Engine Optimization is an effective recruitment strategy for trucking companies because it allows them to target specific keywords that truck drivers are searching for when looking for job openings. By optimizing their website and job listings for these keywords, companies can increase their visibility and attract more qualified candidates.