A national trucking carrier was struggling to attract qualified truck driver candidates to their open positions. They had tried various recruitment methods, including job fairs, referrals, and advertising, but were not seeing the desired results. The carrier needed a more cost-effective and passive way to attract truck drivers to their company.

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Spiral analyzed the carrier's website and identified areas for improvement. We conducted a comprehensive keyword analysis to identify the most relevant search terms for truck driver job openings. Based on this analysis, we optimized the carrier's website and job listings for these keywords.

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We also created a content strategy that included blog posts and articles focused on topics related to the trucking industry and the benefits of working for the carrier. These posts were optimized for relevant keywords and designed to attract traffic to the carrier's website.

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To further increase the carrier's visibility, we implemented a Google Ads campaign that targeted potential candidates searching for truck driver jobs. This campaign was optimized for relevant keywords and designed to drive traffic to the carrier's website.

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Within six months of implementing Spiral's SEO strategy, the national trucking carrier saw a significant increase in website traffic and job applications. The number of website visitors increased by 300%, and the number of job applications increased by 450%.

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There was also a coinciding Google Ads campaign that was successful in driving traffic to the carrier's website, resulting in a 400% increase in click-through rates. The carrier's website also achieved higher rankings in Google search results for relevant keywords, resulting in a 250% increase in organic search traffic.

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Overall, Spiral's SEO strategy helped the national trucking carrier attract more qualified candidates to their open truck driver positions. The cost-effective and passive approach of SEO allowed the carrier to save money on recruitment efforts and focus on other areas of their business.

Search Engine Optimization is an effective recruitment strategy for trucking companies and carriers looking to attract qualified truck driver candidates. By optimizing their website and job listings for relevant keywords and creating a content strategy designed to attract traffic to their website, companies can increase their visibility and attract more qualified candidates to their open positions. A well-executed SEO strategy can save companies time and money, and provide a more passive way to attract top talent.