Background
A National Freight Forwarder in Nashville, Tennessee reached out to our team for help with their search engine optimization (SEO) efforts. The COO of the company wanted to grow their ground freight and cross-border divisions. Prior to working with us, their website traffic consisted of a lot of irrelevant visitors and individual prospects looking for a company that dealt with small loads. This freight forwarder was only interested in working with enterprise businesses in need of a freight partner. They also had a freight management platform that they wanted to grow.
Problem
The client's website traffic was not relevant and their sales team was having trouble finding enterprise businesses in need of a freight partner. They also wanted to grow their freight management platform.
Solution
We created a hybrid LogSEO® campaign that covered keywords relating to their core divisions. Our team executed the campaign, which resulted in a 849% increase in website traffic. A larger portion of website visitors were more targeted and the client received 640 qualified inbound leads in just 9 months which translated in 12 new enterprise clients.
Results
The results of the campaign were impressive. The client received a 14.2X return on investment (ROI) from the new enterprise clients they acquired. They were pleased with the increase in targeted website traffic and the number of qualified inbound leads they received. The client was also able to grow their freight management platform as a result of the campaign. The COO was extremely satisfied with the results and was able to grow their ground freight and cross-border divisions as desired.
849%
640
12
23
Background
A National Freight Forwarder in Nashville, Tennessee reached out to our team for help with their search engine optimization (SEO) efforts. The COO of the company wanted to grow their ground freight and cross-border divisions. Prior to working with us, their website traffic consisted of a lot of irrelevant visitors and individual prospects looking for a company that dealt with small loads. This freight forwarder was only interested in working with enterprise businesses in need of a freight partner. They also had a freight management platform that they wanted to grow.
Problem
The client's website traffic was not relevant and their sales team was having trouble finding enterprise businesses in need of a freight partner. They also wanted to grow their freight management platform.
Solution
We created a hybrid LogSEO® campaign that covered keywords relating to their core divisions. Our team executed the campaign, which resulted in a 849% increase in website traffic. A larger portion of website visitors were more targeted and the client received 640 qualified inbound leads in just 9 months which translated in 12 new enterprise clients.
Results
The results of the campaign were impressive. The client received a 14.2X return on investment (ROI) from the new enterprise clients they acquired. They were pleased with the increase in targeted website traffic and the number of qualified inbound leads they received. The client was also able to grow their freight management platform as a result of the campaign. The COO was extremely satisfied with the results and was able to grow their ground freight and cross-border divisions as desired.
Conclusion
849%
640
12
23
Background
A National Freight Forwarder in Nashville, Tennessee reached out to our team for help with their search engine optimization (SEO) efforts. The COO of the company wanted to grow their ground freight and cross-border divisions. Prior to working with us, their website traffic consisted of a lot of irrelevant visitors and individual prospects looking for a company that dealt with small loads. This freight forwarder was only interested in working with enterprise businesses in need of a freight partner. They also had a freight management platform that they wanted to grow.
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